SALES DIRECTOR
The Role
We are seeking an experienced and driven Sales Director to lead our commercial growth across the UK and Ireland. This is a strategic and hands-on leadership role, responsible for expanding our market share in both our core control panel manufacturing division and our growing remote monitoring and digital solutions offering.
Key Responsibilities
- Develop and implement a UK & Ireland sales strategy aligned with company growth objectives
- Lead new business development across lift manufacturers, installers, and service providers
- Manage and grow existing key accounts, ensuring long-term partnerships
- Drive sales of both:
- Elevator control panels (new installations & modernisation)
- Digital remote monitoring and packaged solutions
- Identify market trends, opportunities, and competitor activities
- Build, mentor, and lead a high-performing sales function (where applicable)
- Work closely with engineering and operations teams to align customer solutions
- Represent at industry events, trade shows, and client meetings
- Deliver accurate forecasting, pipeline management, and reporting
About You
- Proven experience in a senior sales or commercial leadership role
- Background in one or more of the following sectors:
- Lift / elevator industry
- Building services / controls / automation
- Industrial electrical or electronic systems
- Demonstrable success in business development and key account management
- Experience selling technical or engineered solutions
- Strong understanding of digital/connected systems is highly desirable
- Commercially astute with excellent negotiation skills
- Self-motivated, results-driven, and comfortable operating at both strategic and operational levels
- Willingness to travel across the UK and Ireland
What We Offer
- Competitive salary + performance-related bonus
- Company car or car allowance
- Opportunity to play a key role in a growing, innovative business
- A supportive and entrepreneurial working environment
- Career progression as the business expands
