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Senior Marketing Manager

Location
Peterborough, Cambridgeshire
Salary
£40,000 to £45,000
Job Type
Permanent
Posted
25 Nov 2022

Due to continued growth and expansion, our client, a leading brand in the tech space, is looking to hire a Senior Marketing Manager to join a busy marketing team. Reporting into the Group Head of Marketing and managing a team of 1-2 direct reports, the role will play a pivotal role in planning, managing, and executing all marketing activities for the international sales team and wider company comms.

This is an exciting opportunity to join a market leading company and build a long and successful career.

Key Responsiblities

  • Creation of region-specific B2C campaigns using the full marketing mix, including the creation of bespoke value-add collateral.
  • Creation of region-specific campaigns aimed at Resellers (B2B), focusing on supporting resources and sales collateral.
  • Marketing new product updates and general day-to-day product promotion using a broad marketing mix.
  • Liaising closely with Group Head of Marketing to create new/updated collateral to feed into B2B and B2C campaigns.
  • Email campaign management. Includes lead generation, nurture, and seasonal campaigns, plus database management.
  • Liaising closely with sales teams across all offices, attending and assisting with trade shows.
  • Monthly campaign reporting.
  • Supporting at least one direct report and reporting to the Group Head of Marketing.

Person Profile

  • Excellent copy writing skills with the ability to create and tailor eye-catching messages for use across multiple countries and across all mediums whether it's emails, landing pages, brochures, battlecards, signatures and more.
  • The ability to plan, manage and execute international campaigns, understanding the subtle nuances across different countries and audiences.
  • Proven experience to accurately track and report on impact, success and future improvements.
  • Excellent campaign management skills to ensure multiple campaigns and associated collateral are created and delivered on time.
  • Excellent database management to ensure MailChimp ranking remains as 'Excellent' and that email campaigns do not overlap and unsubscribes remain low.
  • The ability to plan a range of value-add resources for a range of sectors/regions including guides, whitepapers, webinars, and podcasts.
  • Management skills with the ability to adapt your approach to get the best out of direct reports, and not be afraid to dive in and support tasks when needed.

Benefits & Rewards

  • 40-45K per annum
  • Flexible hybrid working arrangement with 2-3 days working in the office
  • Company pension scheme
  • Free and confidential Employee Assistance Programme
  • 25 days holiday plus extra day annual leave on your birthday
  • Fun, friendly and social working environment

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Details

  • Job Reference: 797213070-2
  • Date Posted: 25 November 2022
  • Recruiter: Culture Recruitment
    Culture Recruitment
  • Location: Peterborough, Cambridgeshire
  • Salary: £40,000 to £45,000
  • Bonus/Benefits: Hybrid working, pension, 26 days hol
  • Role: Marketing, Other, Project Management, Sales
  • Job Type: Permanent